Then it sat for roughly a year, though Brice kept gravitating toward it. They made a work tape that captured the chorus and created a musical bed for potential verses, using the same chord structure. I, ‘Obsessed with,’ you know, ‘the best with.’ I mean, it was really that quickly the chorus came together.” “He just, ‘A memory I don’t mess with,’ and that’s all he had. “He didn’t tell me the title,” recalls Brice. In just a few minutes, they expanded that basic hook into a whole chorus with an easy-going rhyme scheme. He had finished writing another song, likely in 2018, and as he and co-writer Brian Davis (“One Hell of an Amen”) packed up, Davis dropped an undeveloped idea on Brice. The bones of “Memory I Don’t Mess With” hail not from the beach, but from a studio in Brice’s Middle Tennessee farmhouse with a panoramic view of a cornfield. I just wasn’t necessarily thinking it was going to be the single after ‘One of Them Girls.'” In fact, this song was 100% in my mind going to be a single.
“This song is the most Lee Brice song, probably, on the whole record - it’s not like I disagreed with them at all. “The label really loved this song, and they were like, ‘This is quintessential Lee Brice,’ ” he notes. Pulled from the album Hey World (due Nov. 20), it’s hardly an homage to the beach-music genre (Brice was a tad surprised to hear the comparison), though the song’s journey to a bittersweet past would naturally trigger that sonic approach. Thanks to the spiky guitar chords, the nostalgic soul and Brice’s liquid vocal performance, “Memory I Don’t Mess With” - which Curb released to country radio via PlayMPE on Oct. 15 as the follow-up to his chart-topping “One of Them Girls” - has just enough of a beach music imprint to feel like the singer is digging into his regional roots. It’s a happy, nostalgic sound that embraces the good times and youthful memories associated with spring break and sandy vacations.
The bars in that area gave rise to a regional genre, beach music, that centers on R&B and pop from the ’50s and ’60s. From Lee Brice‘s hometown of Sumter, S.C., it’s a short, uneventful drive to the Grand Strand along the Atlantic Ocean.
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